Cianna Gamache

Hi, I’m Cianna—welcome to my corner of the internet!

I’m an experienced freelance writer who turn complex ideas into clear, engaging stories. Since 2017, I’ve collaborated with agencies and clients in various industries such as finance, tech, SaaS, healthcare, B2B, and e-commerce. My method blends storytelling skills with an SEO-focused strategy to create content that achieves measurable results, whether it's boosting visibility, building trust, or driving conversions.

SEO Content & Ghostwriting That Drives SaaS, Fintech & Tech Growth

I craft high-ranking blogs, and case studies that boost organic traffic, leads, and conversions for B2B SaaS, Fintech, and Tech brands.

My Latest Work

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Is It AI? 6 Cases of ‘AI Washing’ and What They Reveal

Artificial intelligence has become a trendy term that raises company valuations, but not every business claiming to use AI truly does. "AI washing" occurs when companies exaggerate or fake their AI abilities to impress investors and customers.

The article looks at six real examples of this trend, ranging from startups using human workers behind the scenes to major brands overstating their automation. It discusses how to distinguish real AI from fake, why some companies misrepresent their capabilities, and what the increasing demand for transparency means for the future of technology.
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Benefits of custom templates in contract software (+ 7 top tools)

Creating contracts from scratch takes a lot of time and carries risks. One wrong clause can lead to compliance problems or lost revenue. That’s why many businesses now use contract management software with customizable templates. These tools make creating agreements easier, lower legal and administrative tasks, and help avoid expensive mistakes like scope creep. In this guide, we look at the main benefits of customizable contract templates and review seven top-rated platforms, including Ignition, DocuSign CLM, Juro, and others, to help you find the right solution for your business.
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8 B2B marketing campaigns and their key lessons for creative teams

B2B marketing doesn’t have to be boring. Campaigns like Adobe’s clever “Click, Baby, Click” and Slack’s mockumentary-style “So yeah, we tried Slack” show that creativity and strategy work well together. This guide highlights eight impressive B2B marketing campaigns and the lessons creative teams can take away from them. It covers topics like humor, storytelling, data-driven choices, and multi-channel integration. Whether you’re planning your next big idea or updating your brand strategy, these examples will inspire you and help you execute more effectively.

Gamification in Consumer Packaged Goods: What to Know

Gamification is changing the consumer packaged goods (CPG) industry by increasing engagement, loyalty, and sales. As buyer preferences change, they challenge traditional marketing. CPG brands are using game-like elements, such as challenges, rewards, and loyalty programs, to create memorable customer experiences and strengthen brand relationships. This guide looks at the role of gamification in CPG, practical strategies for implementation, and best practices for building scalable, data-driven campaigns that keep customers coming back.

How GTINs Work for Product Identification and Tracking

Global Trade Item Numbers (GTINs) are essential for today's product identification and tracking. They are more than just numbers on packaging. They help manufacturers, retailers, and suppliers manage inventory, simplify logistics, and maintain data consistency across global supply chains. This guide explains how GTINs work, the various types available—from UPCs to GS1-128—and how businesses can use them to improve traceability, efficiency, and visibility across channels.
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Crypto Payment Solutions for Business Leaders: How to Expand Reach and Revenue

Crypto payments are changing how businesses operate. They offer faster, cheaper, and more global solutions. As more people use digital assets, adding crypto payments can help companies attract new customers, reach new markets, and open up new revenue sources. This guide looks at the reasons for using crypto payments, important steps for implementation, and effective strategies to tackle adoption challenges. With the right infrastructure, such as AlphaPoint, payment providers can easily add crypto, improve their competitiveness, and increase profits in the changing digital economy.
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How AI is Improving ESG Compliance and Reporting: Uses Cases and Benefits

AI is changing ESG compliance and reporting by automating data analysis, improving accuracy, and simplifying complex regulatory tasks. As sustainability teams deal with increasing data volumes and changing standards, AI tools help make audits smoother, improve transparency, and support consistent reporting. This article looks at how AI-driven platforms, like Manifest Climate, are boosting efficiency, cutting down human error, and helping organizations and consultants meet ESG requirements with more confidence and speed.
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How to Choose Software for Managing Private Equity Funds

Choosing the right private equity fund management software can significantly impact your firm’s efficiency and investor relationships. As operations become more complex, the right tool should automate fund administration, ensure compliance, and provide real-time insights. This guide looks at what to consider in fund management software, including automation, analytics, integrations, and scalability. It also explains how to choose a solution that fits your firm’s specific needs. With platforms like WealthBlock, private equity firms can simplify operations, improve transparency, and grow smoothly as they expand.

Using AI to Predict Your Competitor's Next Move

Staying ahead in today’s competitive landscape requires more than quick reactions. It demands foresight. Artificial intelligence is changing competitive intelligence by helping businesses predict their competitors’ next moves before they happen. AI tracks changes in pricing and product launches, analyzes hiring trends, and examines ad campaigns. It offers real-time insights that uncover emerging strategies in the market. This article looks at how to use AI-driven tools and workflows to anticipate competitor actions, improve your response, and make smarter, faster strategic decisions while balancing automation with human judgment.