← Back

11 Best ClickFunnels Alternatives and How They Compare

Struggling to get your sales funnels flowing? You’re not alone. While tools like ClickFunnels are handy for building landing pages and automating workflows, their one-size-fits-all approach doesn’t always cut it. Sometimes, you need more flexibility. Think of more innovative customization, sharper analytics, or tools that play nicely with the ones you already use.

The good news? There are plenty of options designed to meet the unique needs of businesses like yours. From growing teams to niche industries, these alternatives bring the features and scalability to help you crush your goals. Plus, if you’re fine-tuning your pages, we’ve got tips for designing landing pages that convert. Ready to explore options that could elevate your strategy? Discover these top contenders that could transform your approach to digital marketing.

Note: All brands and examples discussed below were found during our online research for this article

In this article

What to look for in a ClickFunnels alternative

1. Bitly

2. Instapage

3. GetResponse

4. Systeme.io

5. Leadpages

6. Builderall

7. Kartra

8. OptimizePress

9. HubSpot

10. Kajabi

11. Unbounce

What to look for in a ClickFunnels alternative

ClickFunnels is a popular choice for businesses looking to simplify sales funnels. The platform helps you generate leads, create sales pages, manage order forms, and even roll out upsell offers. It’s an all-in-one tool designed to manage your entire sales process. But let’s be honest, it's not always the perfect fit for everyone. Some businesses need more specific features and a smoother user experience or simply want a solution that doesn’t break the bank.

When exploring ClickFunnels alternatives, keep a few things in mind. First, best practices for creating a landing page should be at the top of your list. Look for options that offer intuitive design, customization, and seamless integrations. With the right tools, your landing pages can turn visitors into loyal customers. Other features you should look for:

  • Customization Options: The ability to tailor your funnels to match your brand’s unique identity and needs.
  • Ease of Use: A user-friendly interface that requires minimal technical expertise to set up and manage.
  • Integration Capabilities: Seamless compatibility with other tools and platforms to enhance functionality.
  • Pricing Flexibility: Options that cater to different budget levels, ensuring cost-effectiveness.
  • Advanced Analytics: Robust reporting tools to track and analyze performance metrics effectively.

1. Bitly

Bitly is a versatile link management platform that helps marketers create branded links to streamline lead generation and engagement. Beyond shortening URLs, it enables users to customize links for better branding and track performance through detailed analytics. These capabilities allow marketers to understand audience behavior and refine their strategies to maximize conversions.  

Bitly’s UTM parameter integration enhances campaign tracking by capturing specific details about traffic sources, mediums, and campaign effectiveness. Marketers can embed these links into email campaigns, social media posts, and landing pages, creating a flow that directs audiences through the lead funnel. Its user-friendly interface and ability to integrate with CRM systems, analytics platforms, and marketing tools make it highly compatible with diverse workflows.  

Businesses looking to create efficient, QR Codes and data-driven lead funnels without complex setup processes will find Bitly an effective complement or alternative to traditional funnel-building tools like ClickFunnels.

Comparable features

The following tools offer similar features to Bitly and cater to different business needs:

  • Straightforward, Branded Landing Pages: Bitly allows users to create impactful branded landing pages without the need for coding expertise. This feature is ideal for hosting lead capture forms, showcasing special promotions, or managing event registrations. These pages are simple to set up, reducing the complexity of building a full sales funnel while still driving conversions effectively.  
  • Engagement Analytics: The platform provides detailed analytics for links and landing pages, tracking total clicks and scans. This data helps businesses monitor engagement and adjust lead-generation strategies to maximize effectiveness. Insights like these empower marketers to identify successful campaigns and refine underperforming ones.
  • Branded Links for Tracking: Using branded links, marketers enhance brand recognition and improve tracking capabilities. Branded links not only establish trust with audiences but also provide data to pinpoint which channels, like email and social media, for driving most leads. This feature helps allocate resources to the most impactful campaigns.  
  • Integration with Marketing Tools:  Bitly integrates effortlessly with CRM systems, email marketing platforms, and social media management tools, streamlining marketing workflows and enhancing efficiency. These integrations allow users to embed branded links and landing pages directly into their existing systems, reducing manual effort and improving campaign management.

With compatibility across multiple platforms, Bitly helps businesses scale their lead generation and campaigns while maintaining a cohesive marketing strategy. Explore how Bitly’s integrations can elevate your campaigns by visiting the Bitly Marketplace.  

  • QR Codes for Multi-Channel Engagement: Bitly Codes bridge online and offline channels. Users can create QR Codes that link to any URL, guiding audiences directly to lead capture pages, contact forms, or promotional content. This feature expands engagement opportunities across digital and physical spaces.  
  • UTM Tracking Support: Bitly provides a seamless way to add UTM parameters to URLs, empowering marketers to track campaign performance through Google Analytics without lengthening their links. Integrating Bitly UTMs into your URLs lets you capture valuable insights about traffic sources, mediums, and campaign success. 

Bitly’s URL shortener helps you create clean, branded links that enhance trust and improve click-through rates. These links integrate effortlessly with Bitly’s dynamic QR Code generator, enabling you to create interactive customer touchpoints that are customizable and trackable.

Prices

Free Plan: $0/month  

Core Plan: $8/month (billed annually)  

Growth Plan: $29/month (billed annually)  

Premium Plan: $199/month (billed annually)  

2. Instapage

Instapage is a landing page platform that enables businesses to create, personalize, and optimize landing pages without requiring coding skills. It offers a drag-and-drop builder, customizable templates, and advanced design features, allowing users to craft responsive, on-brand pages efficiently. As an alternative to ClickFunnels, Instapage focuses on enhancing post-click experiences to boost conversion rates. This specialization is supported by compelling statistics recent data shows that the average conversion rate for Google Ads is 4.45%, while Facebook Ads boast an average conversion rate of 7.44% across 11 industries

Comparable features

Easy Landing Page Creation: Instapage's intuitive drag-and-drop builder empowers users to optimize landing pages effortlessly, simplifying their creation process and eliminating the need for coding expertise.

A/B Testing: The platform supports server-side A/B testing, enabling users to experiment with different page elements to identify the most effective combinations for conversions.

Dynamic Content Replacement: Instapage offers dynamic text replacement, allowing personalization of page content based on user behavior and search intent, enhancing relevance and engagement.

Integrations: It integrates seamlessly with various marketing tools, including CRM systems, email marketing platforms, and analytics services, streamlining workflows and data management.

Pricing

Instapage provides several pricing plans to accommodate different business needs:

Create Plan: $79 per month (billed annually).

Optimize Plan: $159 per month (billed annually) 

Convert Plan: Custom pricing

3. GetResponse

GetResponse is an all-in-one marketing platform designed to assist businesses in managing various aspects of their online marketing efforts. Instapage offers tools for email marketing, landing page creation, webinar hosting, and sales funnel development, including support for various types of landing pages, making it a comprehensive alternative to ClickFunnels. 

Comparable features

Responsive Landing Page Builder: GetResponse provides a user-friendly drag-and-drop builder for creating responsive landing pages without coding knowledge. 

Automated Email Sequences and Lead Nurturing: The platform offers robust email marketing capabilities, including automated follow-ups and lead nurturing sequences.

Webinar Hosting Tools: GetResponse includes built-in tools for hosting and managing webinars, enabling businesses to conduct live or on-demand sessions.

Complete Sales Funnel Creation: The platform offers features for creating comprehensive sales funnels, similar to ClickFunnels. 

Pricing

GetResponse offers several pricing plans to accommodate different business needs:

Free Plan: $0/month

Email Marketing Plan: Starting at $ 13.24/month

Marketing Automation Plan: Starting at $41.12/month

Ecommerce Marketing Plan: Starting at $82.94/month

MAX Plan: $654.00/month

4. Systeme.io

Systeme.io is an all-in-one marketing platform designed to help businesses create and manage sales funnels, automate marketing efforts, and build online courses. It offers a range of tools, including a drag-and-drop funnel builder, email marketing capabilities, and membership site creation, making it a comprehensive alternative to ClickFunnels. According to the 2023 Square Future of Commerce report, 86% of consumers express a desire to hear from businesses they frequent, with 60% listing email as their preferred communication method. Systeme.io aligns with these consumer preferences, offering robust email marketing features that help businesses stay connected with their audience and enhance customer relationships.

Comparable features

Intuitive Funnel Builder: Systeme.io provides a user-friendly drag-and-drop builder that allows users to create various types of sales funnels without coding knowledge. 

Built-in Email Marketing Tools: The platform includes email marketing functionalities for sending follow-up emails and nurturing leads. 

Membership Site Creation: Systeme.io enables users to create membership sites and offer gated content to their audience. 

Automation Features: The platform offers automation capabilities for email sequences and sales processes. 

Pricing

Systeme.io offers several pricing plans to accommodate different business needs:

Free Plan: $0/month

Startup Plan: $27/month

Webinar Plan: $47/month

Unlimited Plan: $97/month

5. Leadpages

Leadpages is a user-friendly platform designed to simplify the process of creating high-converting landing pages. It caters to businesses looking to capture leads, promote services, or drive conversions without requiring extensive technical expertise. As an alternative to ClickFunnels, Leadpages focuses on optimizing individual pages rather than full funnel systems, making it a practical option for businesses with straightforward marketing goals.  

Comparable features

Landing Page Customization: Simplifies creating and customizing landing pages.

Lead Forms Integration: Collects user information through embedded forms.

Split Testing: Optimizes performance through A/B testing.

SEO Optimization: Improves visibility with SEO-friendly pages.

Pricing

Standard Plan: $37/month  

Pro Plan: $74/month  

Conversion Plan: $697/ Month

6. Builderall

Builderall is an all-encompassing digital marketing platform that offers tools for creating landing pages, managing email marketing, and automating workflows. It supports webinar hosting, e-commerce funnel building, and lead nurturing, making it a strong ClickFunnels alternative. Builderall is ideal for businesses seeking an integrated marketing solution that covers all stages of the sales funnel.

Comparable features

Integrated Marketing Tools: Combines landing page building, email marketing, and automation.

Webinar Hosting: Facilitates webinar creation and management.

Workflow Automation: Automates lead nurturing and sales processes.

E-commerce Support: Builds e-commerce-focused funnels.

Pricing

Core: $17 /month

Essentials: $47/month

Advanced: $97/month

Premium Plan: $247/month

7. Kartra

Kartra is a comprehensive marketing automation platform that integrates page building, email marketing, and customer management tools. It allows users to create various funnel types, manage membership content, and integrate payment solutions. Kartra is a great alternative for businesses looking for an all-in-one solution to manage both sales and customer relationships.

Comparable features

All-in-One Functionality: Integrates page building, email marketing, and automation tools.

Customizable Funnel Templates: Offers various funnel types and templates.

Membership Support: Builds secure membership sites for exclusive content.

Payment Integration: Simplifies transactions with shopping cart and gateway features.

Pricing

Starter Plan: $79/month

Growth Plan: $99/month

Professional Plan: $549/month

8. OptimizePress

OptimizePress is a WordPress-based platform for creating high-converting landing pages and marketing funnels. It is designed for marketers who want complete control over their page design and performance. OptimizePress provides tools for customization, membership content, and payment integration, making it a cost-effective ClickFunnels alternative.

Comparable features

Templates and Customization: Provides templates and flexible design options.

Membership Content: Builds secure gated areas for members.

Split Testing: Improves performance through A/B testing.

Payment Integration: Supports payment processor integrations.

Pricing

Starter Plan: $6.58/Month

Plus Plan: $10.75/Month

Ultimate Plan: $12.42/Month

9. HubSpot

HubSpot is a leading CRM and marketing automation platform that combines landing page creation, lead tracking, and analytics into a unified solution. Known for its versatility, HubSpot excels in helping businesses streamline customer interactions across the entire funnel. 

According to the HubSpot State of Marketing Report 2023, 39% of marketers prioritize optimizing on-page content based on keywords as part of their SEO strategy, underscoring the need for effective tools in achieving these goals. HubSpot’s CRM and email marketing capabilities, paired with its robust analytics, make it a compelling alternative to ClickFunnels. Its ability to support dynamic marketing efforts while keeping up with the latest industry trends ensures businesses can maximize conversions while staying ahead in a competitive landscape.

Comparable features

Landing Page Builder: Offers templates and customization options.

CRM Integration: Tracks leads and manages interactions.

Email Marketing: Enables personalized follow-up and lead nurturing.

Analytics Tools: Tracks engagement across funnels.

Pricing

Marketing Hub Starter: $15/mo/seat

Starter Customer Platform: $15/mo/seat

Marketing Hub Professional: $800/month

10. Kajabi

Kajabi is a platform designed for creating, hosting, and selling digital products like courses, membership sites, and gated content. Its funnel and landing page builder, combined with integrated email marketing, makes it a practical alternative to ClickFunnels for businesses focused on digital content and education.

Comparable features

Customizable Funnels: Intuitive funnel and landing page builder.

Digital Product Hosting: Creates and sells online courses.

Email Marketing: Supports lead follow-up and retention.

Membership Support: Provides gated content for exclusive access.

Pricing

Kickstarter: $55/month

Basic: $119/month

Growth Plan: $159/month

Pro Plan: $319/month

11. Unbounce

Unbounce is a landing page builder that emphasizes conversion optimization through drag-and-drop design, A/B testing, and lead capture tools. Its features make it an ideal alternative to ClickFunnels for businesses prioritizing landing page performance and user engagement.

Comparable features

Drag-and-Drop Builder: Customizes conversion-focused templates.

A/B Testing: Optimizes performance through advanced testing.

Lead Capture Features: Includes pop-ups and sticky bars.

Tool Integrations: Connects with email and CRM platforms.

Pricing

Build Plan: $74/month

Experiment Plan: $112/month

Optimize Plan: $187/month

Agency Plan: $499/month

Start building high-performing tunnels and more with the right tool

Businesses and marketers depend on lead generation and conversion to drive sales and growth.  Each tool outlined offers unique features, from advanced landing page customization to email marketing automation and sales funnel creation. Bitly stands out by simplifying lead funnels, enhancing engagement with branded links, and integrating seamlessly with your existing platforms.

Bitly’s Connections Platform equips marketers with essential tools to track, analyze, and optimize campaigns effectively. Whether you need to manage custom links, create branded QR codes, or streamline workflows, Bitly provides the versatility and insights to elevate your marketing strategy.  

Ready to explore how Bitly can transform your approach to lead generation and conversion? Visit Bitly Pricing to find the plan that fits your business needs.